About Us

Solving Real Problems, For Real People

At What If! Productions Media, we transform spaces into stories. Based in Denver, Colorado, we specialize in high-end real estate and architectural media that captures more than just structures—we reveal the art, emotion, and value within every frame. From luxury homes and boutique hotels to high-rise apartments and designer interiors, we produce cinematic imagery designed to elevate your brand and captivate your audience.

The eye sees the moment as it flows, while the camera lens captures and preserves it—freezing time to tell a story that lasts beyond the instant.

Our Founder: Benjamin Melnick

is the creative force behind What If! Productions Media. With over 16 years of experience in architectural photography, filmmaking, and post-production, Ben is not only a seasoned media professional—he’s a visionary.

“Being a media guru isn’t just about having the tools—it’s about telling stories that move people.” – Benjamin Melnick

A graduate of the Colorado Film School with an Degree in Post Production, Ben has spent his career pushing the boundaries of real estate storytelling through stunning visual content. His work has been published in Home Magazine (Spring 2016 issue), other magazine and recognized by industry professionals across Colorado and beyond.

Our Skills

• Architectural Photographer with over 16 years of experience • Email Marketing Mailchimp • Final cut 7 • Final cut X • Adobe Creative Suite • Adobe Premier • Avid • Adobe After Effect • Adobe Photoshop • Apples Motion • Protools • Logic Pro X • Color correction skills in various programs such as Davinci or other NLEs • Boom Operator/ Sound Mixer • Cinematography/ DSLR camera Knowledge/ Photography

Our Promise

Whether you're a realtor, property developer, interior designer, or hospitality brand, or just looking for media services we provide top-tier visuals that showcase your space with impact. Every image is handcrafted, every video story-driven, and every client treated like a creative partner.

When you work with What If! Productions , you’re not just getting a media vendor—you’re getting Benjamin Melnick with team and a decade’s worth of expertise, vision, and commitment to quality.